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Integrity: We take great pride in our integrity and will continue to develop it to the level which will earn us the complete confidence of all our market participants.
Excellence: We will endeavor to deliver service of exceptional quality to all market participants, customized for efficiency.
Independence: We are dedicated to offering all our market participants an independent, trusted and unbiased platform to trade with equal access to all. We will not participate in any activity, whether business or otherwise, as a company or as an individual representing the company that would conflict with our independence.
Intellectual Capital: Our employees are our key resource, and intellectual capital is our principal asset. We therefore focus on attracting, training and retaining the most talented human capital.
Market Participants: We take a market participant-centric perspective, attuned to the needs of the market participants above and beyond anyone else's. Our aim is to grow and sustain long term relationships which are mutually beneficial for the participants, the capital markets, and the economy of Pakistan.
Citizenship: We are deeply aware of the importance of our conduct to our employees, business partners, market participants, regulators, investors and the public at large.